![\"uzun](\"https:\/\/statorials.org\/wp-content\/uploads\/2023\/08\/longue-queue1-1.jpg\")
<\/p>\n
Bu t\u00fcr bir da\u011f\u0131t\u0131m\u0131n her zaman farkl\u0131 ger\u00e7ek d\u00fcnya alanlar\u0131nda ortaya \u00e7\u0131kt\u0131\u011f\u0131 ve baz\u0131 ilgin\u00e7 sonu\u00e7lar\u0131 oldu\u011fu ortaya \u00e7\u0131kt\u0131.<\/span><\/p>\n Bu makale, uzun kuyruklu da\u011f\u0131t\u0131mlara ili\u015fkin ger\u00e7ek d\u00fcnyadan birka\u00e7 \u00f6rnek sunmakta ve uzun kuyruklu da\u011f\u0131l\u0131mlar\u0131n neden \u00f6nemli oldu\u011funu a\u00e7\u0131klamaktad\u0131r.<\/span><\/p>\n Uzun kuyruklu da\u011f\u0131t\u0131m\u0131n en bilinen \u00f6rneklerinden biri kitap sat\u0131\u015flar\u0131d\u0131r.<\/span><\/p>\n Y\u00fcz milyonlarca kopya satan birka\u00e7 kitap var (Harry Potter, Y\u00fcz\u00fcklerin Efendisi, Da Vinci \u015eifresi, vb.), ancak \u00e7o\u011fu kitap toplamda y\u00fczden az kopya sat\u0131yor.<\/span><\/p>\n \u015eimdiye kadar yay\u0131nlanan her kitab\u0131n toplam sat\u0131\u015f\u0131n\u0131 g\u00f6rselle\u015ftirmek i\u00e7in bir \u00e7ubuk grafik olu\u015ftursayd\u0131k, grafi\u011fin uzun kuyruklu bir da\u011f\u0131l\u0131ma sahip oldu\u011funu g\u00f6r\u00fcrd\u00fck:<\/span> <\/p>\n Birka\u00e7 iyi bilinen kitap y\u00fcz milyonlarca kopya satt\u0131 ve ard\u0131ndan \u00e7ok az kopya satan milyonlarca ve binlerce kitaptan olu\u015fan uzun bir liste var.<\/span><\/p>\n Uzun kuyruklu da\u011f\u0131t\u0131m\u0131n iyi bilinen bir ba\u015fka \u00f6rne\u011fi de YouTube kanal\u0131 abone say\u0131lar\u0131d\u0131r.<\/span><\/p>\n On milyonlarca abonesi olan bir avu\u00e7 kanal var ama ayn\u0131 zamanda 1.000’den az abonesi olan milyonlarca ve binlerce kanal\u0131n yer ald\u0131\u011f\u0131 uzun bir liste de var.<\/span><\/p>\n Mevcut her YouTube kanal\u0131n\u0131n toplam abone say\u0131s\u0131n\u0131 g\u00f6rselle\u015ftirmek i\u00e7in bir \u00e7ubuk grafik olu\u015ftursayd\u0131k, grafi\u011fin uzun kuyruklu bir da\u011f\u0131l\u0131ma sahip oldu\u011funu g\u00f6r\u00fcrd\u00fck:<\/span> <\/p>\n Uzun kuyruklu da\u011f\u0131l\u0131m\u0131n bir ba\u015fka \u00f6rne\u011fi de Amerika Birle\u015fik Devletleri’ndeki \u015fehirlerin n\u00fcfus b\u00fcy\u00fckl\u00fckleridir.<\/span><\/p>\n Milyonlarca insan\u0131n ya\u015fad\u0131\u011f\u0131 bir avu\u00e7 \u015fehir var ama toplamda 10.000’den az insan\u0131n ya\u015fad\u0131\u011f\u0131 milyonlarca ve binlerce \u015fehirden olu\u015fan uzun bir liste var.<\/span><\/p>\n Amerika Birle\u015fik Devletleri’ndeki t\u00fcm \u015fehirlerin n\u00fcfus b\u00fcy\u00fckl\u00fcklerini g\u00f6rselle\u015ftirmek i\u00e7in bir \u00e7ubuk grafik olu\u015ftursayd\u0131k, grafi\u011fin uzun kuyruklu bir da\u011f\u0131l\u0131ma sahip oldu\u011funu g\u00f6r\u00fcrd\u00fck:<\/span> <\/p>\n Uzun kuyruklu da\u011f\u0131t\u0131mlar\u0131n i\u015f d\u00fcnyas\u0131nda anla\u015f\u0131lmas\u0131 \u00f6zellikle \u00f6nemlidir \u00e7\u00fcnk\u00fc \u00e7ok say\u0131da<\/strong> \u00fcr\u00fcn i\u00e7in az say\u0131da sat\u0131\u015f yapmay\u0131 i\u00e7eren bir i\u015f modeli i\u00e7in f\u0131rsat sunarlar.<\/span><\/p>\n \u00d6rne\u011fin kitap sat\u0131\u015flar\u0131yla ilgili \u00f6nceki \u00f6rne\u011fimizi d\u00fc\u015f\u00fcn\u00fcn:<\/span> <\/p>\n T\u00fcm bu “ad\u0131n\u0131 hi\u00e7 duymad\u0131\u011f\u0131n\u0131z kitaplar\u0131n” asl\u0131nda onlar\u0131 okumakla ilgilenen m\u00fc\u015fterileri vard\u0131, ancak \u00e7o\u011fu b\u00fcy\u00fck perakendeci, \u00e7ok fazla kopya satmad\u0131klar\u0131 i\u00e7in bunlar\u0131 ma\u011fazalarda satm\u0131yordu.<\/span><\/p>\n Ancak Amazon<\/strong> aniden bu ni\u015f kitaplar\u0131 \u00e7evrimi\u00e7i olarak sat\u0131n almay\u0131 m\u00fcmk\u00fcn k\u0131ld\u0131\u011f\u0131nda, uzun da\u011f\u0131t\u0131m kuyru\u011fundan onbinlerce farkl\u0131 kitab\u0131n birka\u00e7 kopyas\u0131n\u0131 satmay\u0131 ba\u015fard\u0131lar.<\/span><\/p>\n T\u00fcm bu uzun kuyruklu kitaplar\u0131n birle\u015fik sat\u0131\u015flar\u0131 asl\u0131nda \u00f6nemli miktarda kar elde etti.<\/span><\/p>\n Di\u011fer \u015firketler de bu modelden yararland\u0131. \u00d6rne\u011fin, eBay<\/strong> y\u00fczbinlerce ki\u015finin birka\u00e7 ni\u015f \u00fcr\u00fcn sat\u0131\u015f\u0131 yapmas\u0131na olanak sa\u011flad\u0131.<\/span><\/p>\n eBay her sat\u0131\u015ftan k\u00fc\u00e7\u00fck bir pay ald\u0131\u011f\u0131ndan, y\u0131lda yaln\u0131zca birka\u00e7 \u00fcr\u00fcn satan uzun kuyruklu sat\u0131c\u0131lar\u0131n t\u00fcm sat\u0131\u015flar\u0131 asl\u0131nda eBay i\u00e7in \u00f6nemli karlar sa\u011fl\u0131yor.<\/span><\/p>\n Netflix,<\/strong> uzun kuyruk modelinden yararlanan \u015firketlerin bir ba\u015fka \u00f6rne\u011fidir.<\/span><\/p>\n Yay\u0131nlanan \u00e7o\u011fu TV \u015fovu ve filminin yaln\u0131zca k\u00fc\u00e7\u00fck bir izleyici kitlesi var, ancak Netflix, t\u00fcm bu uzun kuyruklu ni\u015f \u015fovlar\u0131n her birinin birden \u00e7ok kez izlenebildi\u011fi bir platform olu\u015fturarak devasa bir izleyici kitlesi olu\u015fturmay\u0131 ba\u015fard\u0131. ‘Her biri izlemek i\u00e7in abone olan aboneler. \u00f6zel g\u00f6steriler.<\/span><\/p>\n Asl\u0131nda bu i\u015f modeli \u00fczerine Chris Anderson’\u0131n yazd\u0131\u011f\u0131 The Long Tail<\/a> adl\u0131 bir kitap var.<\/span><\/p>\n \u00d6rnek 1: Kitap sat\u0131\u015flar\u0131nda uzun kuyruklu da\u011f\u0131l\u0131mlar<\/strong><\/span><\/h3>\n
![\"kitap](\"https:\/\/statorials.org\/wp-content\/uploads\/2023\/08\/longue-queue2.jpg\")
<\/p>\n \u00d6rnek 2: YouTube kanallar\u0131ndaki uzun kuyruklu da\u011f\u0131t\u0131mlar<\/strong><\/span><\/h3>\n
![\"uzun](\"https:\/\/statorials.org\/wp-content\/uploads\/2023\/08\/longue-queue3.jpg\")
<\/p>\n \u00d6rnek 3: Kentsel n\u00fcfusta uzun kuyruklu da\u011f\u0131l\u0131mlar<\/strong><\/span><\/h3>\n
![\"\"](\"https:\/\/statorials.org\/wp-content\/uploads\/2023\/08\/longue-queue4.jpg\")
<\/p>\n Uzun Kuyruk Da\u011f\u0131l\u0131mlar\u0131 Neden \u00d6nemlidir?<\/strong><\/span><\/h2>\n
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