{"id":341,"date":"2023-08-02T05:17:09","date_gmt":"2023-08-02T05:17:09","guid":{"rendered":"https:\/\/statorials.org\/tr\/kpi\/"},"modified":"2023-08-02T05:17:09","modified_gmt":"2023-08-02T05:17:09","slug":"kpi","status":"publish","type":"post","link":"https:\/\/statorials.org\/tr\/kpi\/","title":{"rendered":"Kpi'lar"},"content":{"rendered":"

Bu makalede KPI’lar\u0131n ne oldu\u011fu ve ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klanmaktad\u0131r. B\u00f6ylece iyi bir KPI’n\u0131n \u00f6zelliklerini, bir KPI’n\u0131n nas\u0131l olu\u015fturuldu\u011funu ve KPI \u00f6rneklerini bulacaks\u0131n\u0131z. Ayr\u0131ca size bir \u015firkette KPI kullanman\u0131n avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 g\u00f6steriyoruz.<\/p>\n

<\/span> KPI nedir?<\/span><\/h2>\n

KPI,<\/strong> bir hedefe do\u011fru ilerlemeyi g\u00f6steren niceliksel bir \u00f6l\u00e7\u00fcd\u00fcr; yani KPI, \u015firketin bir alandaki mevcut durumunun hedefe yak\u0131n m\u0131 yoksa uzak m\u0131 oldu\u011funu g\u00f6steren say\u0131sal bir de\u011ferdir.<\/p>\n

KPI k\u0131saltmas\u0131, \u0130spanyolca’da Anahtar Performans G\u00f6stergesi<\/strong><\/em> anlam\u0131na gelen Anahtar Performans G\u00f6stergesi<\/strong> anlam\u0131na gelir.<\/p>\n

\u00d6rne\u011fin i\u015fletme y\u00f6netiminde en \u00e7ok kullan\u0131lan KPI’lardan biri m\u00fc\u015fteri ba\u015f\u0131na gelirdir. Yani bir i\u015fletme y\u0131ll\u0131k 100.000 ABD Dolar\u0131 gelir elde ediyorsa ve 100 m\u00fc\u015fterisi varsa KPI de\u011feri 1.000 ABD Dolar\u0131d\u0131r. \u015eirket, bu KPI’y\u0131 kullanarak zaman i\u00e7inde m\u00fc\u015fteri ba\u015f\u0131na ortalama geliri izleyebilir.<\/p>\n

K\u0131saca KPI’n\u0131n de\u011feri bir hedefle do\u011frudan ba\u011flant\u0131l\u0131d\u0131r ve dolay\u0131s\u0131yla \u015firketin bu hedef do\u011frultusundaki geli\u015fimini analiz etmeye yarayan ve bu konuda karar al\u0131nmas\u0131na yard\u0131mc\u0131 olan bir ara\u00e7t\u0131r. <\/p>\n

\"KPI,<\/figure>\n

KPI’lar\u0131n genel olarak \u015firketin tamam\u0131 i\u00e7in veya daha spesifik olarak bir ekip, hatta bir birey i\u00e7in tan\u0131mlanabilece\u011fini unutmay\u0131n. Ayr\u0131ca organizasyonun farkl\u0131 alanlar\u0131 i\u00e7in KPI’lar tan\u0131mlanabilir: Sat\u0131\u015f departman\u0131 i\u00e7in KPI’lar, finans departman\u0131 i\u00e7in KPI’lar, lojistik departman\u0131 i\u00e7in KPI’lar vb.<\/p>\n

<\/span>Bir KPI’n\u0131n \u00f6zellikleri<\/span><\/h2>\n

Bir KPI’nin kurulu\u015f i\u00e7in iyi ve yararl\u0131 olabilmesi i\u00e7in a\u015fa\u011f\u0131daki \u00f6zelliklere sahip olmas\u0131 gerekir:<\/p>\n

    \n
  • Ula\u015f\u0131labilir<\/strong> \u2013 KPI ile ba\u011flant\u0131l\u0131 hedef ger\u00e7ek\u00e7i olmal\u0131, dolay\u0131s\u0131yla \u00e7al\u0131\u015fanlar hedefi m\u00fcmk\u00fcn bir \u015fey olarak g\u00f6rmelidir.<\/span><\/li>\n
  • \u00d6l\u00e7\u00fclebilir<\/strong> \u2013 KPI’n\u0131n arkas\u0131ndaki hedef \u00f6l\u00e7\u00fclebilir olmal\u0131d\u0131r.<\/span><\/li>\n
  • \u0130lgili<\/strong> \u2013 Bir KPI yaln\u0131zca i\u015fin geli\u015fimi a\u00e7\u0131s\u0131ndan \u00f6nemliyse faydal\u0131 olacakt\u0131r.<\/span><\/li>\n
  • Periyodik<\/strong> \u2013 KPI de\u011feri belirtilen zaman aral\u0131klar\u0131nda g\u00fcncellenmelidir.<\/span><\/li>\n
  • Kesin<\/strong> : KPI taraf\u0131ndan \u00f6l\u00e7\u00fclen de\u011fer kesin olmal\u0131 ve ger\u00e7e\u011fi temsil etmelidir.<\/span><\/li>\n<\/ul>\n

    <\/span> KPI \u00d6rnekleri<\/span><\/h2>\n

    Art\u0131k KPI’nin tan\u0131m\u0131n\u0131 bildi\u011fimize g\u00f6re, konsepti tam olarak anlamak i\u00e7in birka\u00e7 KPI \u00f6rne\u011fine<\/strong> bakal\u0131m.<\/p>\n

      \n
    • Finansal KPI \u00f6rnekleri<\/strong> : likidite oran\u0131, Yat\u0131r\u0131m Getirisi (ROI), Net Kar Marj\u0131 (NPM).<\/span><\/li>\n
    • Sat\u0131\u015f KPI \u00f6rnekleri<\/strong> : m\u00fc\u015fteri ba\u015f\u0131na sat\u0131n alma hacmi, m\u00fc\u015fteri edinme maliyeti, m\u00fc\u015fteri ba\u015f\u0131na iade.<\/span><\/li>\n
    • Lojistik KPI \u00f6rnekleri<\/strong> : teslim s\u00fcresi, zaman\u0131nda teslim edilen sipari\u015flerin say\u0131s\u0131, stok rotasyonu.<\/span><\/li>\n
    • \u00dcretim KPI \u00f6rnekleri<\/strong> : \u00e7evrim s\u00fcresi, kusurlu \u00fcr\u00fcn oran\u0131, birim zaman ba\u015f\u0131na \u00fcretilen birimler.<\/span><\/li>\n
    • Dijital pazarlama KPI \u00f6rnekleri<\/strong> : web sayfas\u0131 trafi\u011fi, t\u0131klama oran\u0131 (TO), d\u00f6n\u00fc\u015f\u00fcm oran\u0131 (sat\u0131\u015f say\u0131s\u0131n\u0131n ziyaret say\u0131s\u0131na b\u00f6l\u00fcm\u00fc).<\/span><\/li>\n
    • \u0130K KPI \u00f6rnekleri<\/strong> : devir oran\u0131, \u00e7al\u0131\u015fan memnuniyeti, devams\u0131zl\u0131k oran\u0131.<\/span><\/li>\n<\/ul>\n

      <\/span> KPI nas\u0131l yap\u0131l\u0131r<\/span><\/h2>\n

      Kurulu\u015f i\u00e7in yararl\u0131 bir KPI olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izlemenizi \u00f6neririz:<\/p>\n

        \n
      1. Hedefleri ve niyetleri payda\u015flarla tart\u0131\u015f\u0131n:<\/strong> KPI’lar yaln\u0131zca kullan\u0131c\u0131lar\u0131n bunlar\u0131 bildirmesi kadar faydal\u0131d\u0131r. Bir KPI raporu geli\u015ftirmeden \u00f6nce hedefin arkas\u0131ndaki ki\u015filerin neyi ba\u015farmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamal\u0131s\u0131n\u0131z.<\/span><\/li>\n
      2. SMART hedeflerini tan\u0131mlay\u0131n:<\/strong> KPI’lar SMART hedeflerine (belirli, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ger\u00e7ek\u00e7i ve zamana ba\u011fl\u0131) ba\u011fl\u0131 olmal\u0131d\u0131r. Belirsiz, belirlenmesi zor ve ger\u00e7ek\u00e7i olmayan KPI’lar\u0131n de\u011feri \u00e7ok azd\u0131r veya hi\u00e7 yoktur.<\/span><\/li>\n
      3. KPI’lar\u0131 form\u00fcle edin:<\/strong> Tan\u0131mlad\u0131\u011f\u0131n\u0131z her KPI, bir i\u015f hedefiyle ili\u015fkilendirilmelidir. Bir KPI olu\u015fturmak i\u00e7in form\u00fclleri kullanabilece\u011finizi unutmay\u0131n; b\u00f6ylece KPI de\u011feri bir matematik i\u015fleminin sonucu olur.<\/span><\/li>\n
      4. A\u00e7\u0131kl\u0131k:<\/strong> Kurulu\u015ftaki herkesin, bunlara g\u00f6re hareket edebilmesi i\u00e7in KPI’lar\u0131 anlamas\u0131 gerekir. \u0130nsanlar KPI’larla nas\u0131l \u00e7al\u0131\u015facaklar\u0131n\u0131 anlad\u0131klar\u0131nda veriye dayal\u0131 kararlar alabilirler.<\/span><\/li>\n
      5. KPI’lar uyarlanabilir olmal\u0131d\u0131r<\/strong> \u2013 KPI’lar\u0131 olu\u015fturdu\u011funuzda, yeni i\u015f sorunlar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131na ve di\u011fer alanlara daha fazla \u00f6nem verilmesine haz\u0131rl\u0131kl\u0131 olman\u0131z gerekir. Dolay\u0131s\u0131yla, i\u015f ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131 geli\u015ftik\u00e7e KPI’lar\u0131n da kurulu\u015fun hedeflerine uyum sa\u011flamas\u0131 gerekir.<\/span><\/li>\n
      6. KPI A\u015f\u0131r\u0131 Y\u00fck\u00fcnden Ka\u00e7\u0131n\u0131n:<\/strong> \u0130\u015f Zekas\u0131, kurulu\u015flara \u00e7ok say\u0131da veriye ve etkile\u015fimli veri g\u00f6rselle\u015ftirmesine eri\u015fim sa\u011flayarak her \u015feyin \u00f6l\u00e7\u00fclmesini kolayla\u015ft\u0131rd\u0131. Ancak KPI’lar en \u00f6nemli hedefler i\u00e7in olu\u015fturulmal\u0131d\u0131r; bu, KPI’n\u0131n a\u015f\u0131r\u0131 y\u00fcklenmesini \u00f6nler ve personelin en alakal\u0131 \u00f6l\u00e7\u00fcmlere odaklanmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ol>\n

        <\/span>KPI T\u00fcrleri<\/span><\/h2>\n

        KPI t\u00fcrleri<\/strong> \u015funlard\u0131r:<\/p>\n

          \n
        • Stratejik KPI’lar<\/strong> : Kurulu\u015fun genel hedeflerini izleyin. Y\u00f6neticiler genellikle kurulu\u015fun herhangi bir zamanda nas\u0131l performans g\u00f6sterdi\u011fini bilmek i\u00e7in bir veya iki stratejik KPI arar. \u00d6rne\u011fin: yat\u0131r\u0131m getirisi, gelir ve pazar pay\u0131.<\/span><\/li>\n
        • Operasyonel KPI’lar<\/strong> \u2013 performans\u0131 daha k\u0131sa bir s\u00fcre boyunca \u00f6l\u00e7er ve organizasyonel s\u00fcre\u00e7lere ve verimlili\u011fe odaklan\u0131r. \u00d6rne\u011fin: b\u00f6lgeye g\u00f6re sat\u0131\u015flar, ortalama ayl\u0131k nakliye maliyetleri ve edinme ba\u015f\u0131na maliyet (EBM).<\/span><\/li>\n
        • \u0130\u015flevsel KPI’lar<\/strong> \u2013 Bir\u00e7ok temel performans g\u00f6stergesi, finans veya BT gibi belirli i\u015flevlere ba\u011fl\u0131d\u0131r. BT, bir kullan\u0131c\u0131n\u0131n web sayfas\u0131nda ge\u00e7irdi\u011fi ortalama s\u00fcreyi veya ortalama \u00e7al\u0131\u015fma s\u00fcresini izleyebilirken, finansal KPI’lar br\u00fct kar marj\u0131n\u0131 veya varl\u0131klar\u0131n getirisini izler. Asl\u0131nda bu t\u00fcr KPI’lar stratejik veya operasyonel olarak da s\u0131n\u0131fland\u0131r\u0131labilir.<\/span><\/li>\n
        • \u00d6nc\u00fc veya Gecikmeli KPI’lar<\/strong> \u2013 KPI’lar ayn\u0131 zamanda \u00f6nc\u00fc veya gecikmeli de olabilir. \u00d6nc\u00fc KPI’lar sonu\u00e7lar\u0131n tahmin edilmesine yard\u0131mc\u0131 olurken, gecikmeli KPI’lar daha \u00f6nce olanlar\u0131 izler. Kurulu\u015flar, en \u00f6nemli olan\u0131 takip ettiklerinden emin olmak i\u00e7in her ikisinin bir kombinasyonunu kullan\u0131r.<\/span> <\/li>\n<\/ul>\n

          <\/span> KPI’lar\u0131n Avantajlar\u0131 ve Dezavantajlar\u0131<\/span><\/h2>\n

          Avantaj\u0131:<\/u><\/strong><\/p>\n

            \n
          • \u00c7al\u0131\u015fanlar\u0131n eylemlerinden (veya eylemsizliklerinden) sorumlu tutulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n
          • Bu, hedeflerine ula\u015fma konusunda olumlu bir \u015fekilde zorland\u0131\u011f\u0131n\u0131 hisseden \u00e7al\u0131\u015fanlar\u0131 motive edebilir.<\/span><\/li>\n
          • Bir \u015firketin hedeflerine do\u011fru ilerlemesini \u00f6l\u00e7mesine olanak tan\u0131r.<\/span><\/li>\n
          • Veriye dayal\u0131 kararlar al\u0131nmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n

            Dezavantajlar\u0131:<\/u><\/strong><\/p>\n

              \n
            • Bir KPI’nin ger\u00e7ekten faydal\u0131 olabilmesi i\u00e7in, uzun s\u00fcreler boyunca tutarl\u0131 bir \u015fekilde veri toplamaya kararl\u0131 olman\u0131z gerekir, b\u00f6ylece KPI’nin nas\u0131l de\u011fi\u015fti\u011fini g\u00f6rebilirsiniz.<\/span><\/li>\n
            • S\u00fcrekli izleme gerektirirler ve bu nedenle onlara zaman ve \u00e7aba harcaman\u0131z gerekir.<\/span><\/li>\n
            • Y\u00f6neticiler yanl\u0131\u015fl\u0131kla daha geni\u015f stratejiler yerine KPI’lara daha fazla odaklanabilirler.<\/span><\/li>\n
            • KPI hedefleri mant\u0131ks\u0131zsa \u00e7al\u0131\u015fanlar\u0131n cesaretini k\u0131rabilirler.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

              Bu makalede KPI’lar\u0131n ne oldu\u011fu ve ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klanmaktad\u0131r. B\u00f6ylece iyi bir KPI’n\u0131n \u00f6zelliklerini, bir KPI’n\u0131n nas\u0131l olu\u015fturuldu\u011funu ve KPI \u00f6rneklerini bulacaks\u0131n\u0131z. Ayr\u0131ca size bir \u015firkette KPI kullanman\u0131n avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 g\u00f6steriyoruz. KPI nedir? KPI, bir hedefe do\u011fru ilerlemeyi g\u00f6steren niceliksel bir \u00f6l\u00e7\u00fcd\u00fcr; yani KPI, \u015firketin bir alandaki mevcut durumunun hedefe yak\u0131n m\u0131 yoksa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-341","post","type-post","status-publish","format-standard","hentry","category-kalite-yonetimi"],"yoast_head":"\n\u25b7 KPI'lar: nedir, nas\u0131l olu\u015fturulur, t\u00fcrleri, \u00f6rnekleri ve faydalar\u0131<\/title>\n<meta name=\"description\" content=\"Burada KPI'n\u0131n ne oldu\u011funu, ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131n\u0131, KPI'n\u0131n nas\u0131l olu\u015fturuldu\u011funu, KPI t\u00fcrlerini, KPI \u00f6rneklerini ve KPI'lar\u0131n avantaj ve dezavantajlar\u0131n\u0131n neler oldu\u011funu \u00f6\u011freneceksiniz.\" \/>\n<meta name=\"robots\" content=\"index, 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