{"id":345,"date":"2023-08-02T03:50:55","date_gmt":"2023-08-02T03:50:55","guid":{"rendered":"https:\/\/statorials.org\/tr\/akilli-hedefler\/"},"modified":"2023-08-02T03:50:55","modified_gmt":"2023-08-02T03:50:55","slug":"akilli-hedefler","status":"publish","type":"post","link":"https:\/\/statorials.org\/tr\/akilli-hedefler\/","title":{"rendered":"Akilli hedefler"},"content":{"rendered":"

Bu makalede SMART hedefinin ne oldu\u011fu ve ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klanmaktad\u0131r. Ek olarak, SMART hedeflerinin \u00e7e\u015fitli \u00f6rneklerinin yan\u0131 s\u0131ra SMART hedeflerinin avantaj ve dezavantajlar\u0131n\u0131 da g\u00f6rebileceksiniz. <\/p>\n

<\/span> AKILLI hedefler nelerdir?<\/span><\/h2>\n

SMART hedefleri k\u0131saltmas\u0131, Spesifik, \u00d6l\u00e7\u00fclebilir, Ula\u015f\u0131labilir, \u0130lgili ve Zamana Ba\u011fl\u0131 anlam\u0131na gelir. Bu nedenle AKILLI hedefler spesifik, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ilgili ve zamana ba\u011fl\u0131 hedeflerdir.<\/strong><\/p>\n

\u00d6rne\u011fin, sosyal medya takip\u00e7ilerini art\u0131rmaya y\u00f6nelik bir SMART hedefi \u015fu olabilir: “\u00c7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in \u00f6n\u00fcm\u00fczdeki alt\u0131 ay i\u00e7inde toplam 10.000 sosyal medya takip\u00e7isine ula\u015f\u0131n.”<\/p>\n

Bu nedenle SMART metodolojisi, hedefleri belirlemek ve bu hedeflere ula\u015f\u0131labilecek \u015fekilde yazmak i\u00e7in kullan\u0131l\u0131r. Ayr\u0131ca SMART y\u00f6ntemi, hedeflerin belirlenmesinde olduk\u00e7a faydal\u0131d\u0131r \u00e7\u00fcnk\u00fc bunlar\u0131n niceliksel olmas\u0131n\u0131 gerektirir ve bir zaman s\u0131n\u0131r\u0131 belirler.<\/p>\n

AKILLI hedefler hakk\u0131nda konu\u015fmaya ba\u015flayan ilk ki\u015fi, Kas\u0131m 1981 tarihli bir yay\u0131nda George T. Doran’d\u0131. George T. Doran bu nedenle AKILLI hedeflerin envanteri olarak d\u00fc\u015f\u00fcn\u00fclebilir. <\/p>\n

<\/span> Bir SMART hedefi neye benzemelidir?<\/span><\/h2>\n

SMART hedeflerinin \u00f6zellikleri<\/strong> \u015funlard\u0131r:<\/p>\n

    \n
  • Spesifik<\/strong> : Hedef m\u00fcmk\u00fcn oldu\u011funca spesifik olmal\u0131d\u0131r.<\/span><\/li>\n
  • \u00d6l\u00e7\u00fclebilir<\/strong> : \u0130lerlemenin takip edilebilmesi i\u00e7in hedef \u00f6l\u00e7\u00fclebilir olmal\u0131d\u0131r.<\/span><\/li>\n
  • Ula\u015f\u0131labilir<\/strong> : Hedef ger\u00e7ek\u00e7i olmal\u0131d\u0131r.<\/span><\/li>\n
  • \u0130lgili<\/strong> \u2013 Hedef proje i\u00e7in \u00f6nemli olmal\u0131d\u0131r.<\/span><\/li>\n
  • Zaman s\u0131n\u0131rl\u0131<\/strong> : Hedefin s\u00fcresi s\u0131n\u0131rl\u0131 olmal\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n

    A\u015fa\u011f\u0131da SMART hedeflerinin her bir \u00f6zelli\u011fi hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi verece\u011fiz.<\/p>\n

    <\/span> \u00d6zel<\/span><\/h3>\n

    Ekipteki herkesin neyi ba\u015farmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 anlamas\u0131n\u0131 sa\u011flamak i\u00e7in hedefler m\u00fcmk\u00fcn oldu\u011funca a\u00e7\u0131k ve spesifik olmal\u0131d\u0131r. Belirsiz veya net olmayan hedefler, \u00e7al\u0131\u015fanlar\u0131n nas\u0131l davranmalar\u0131 gerekti\u011fi konusunda karars\u0131z kalmas\u0131na neden olur ve bu da \u00fcretkenli\u011fi azalt\u0131r.<\/p>\n

    Bir hedef spesifikse a\u015fa\u011f\u0131daki sorular\u0131 yan\u0131tlamal\u0131d\u0131r:<\/p>\n

      \n
    • Neyi ba\u015farmak istiyorsunuz?<\/span><\/li>\n
    • Bu hedef neden \u00f6nemli?<\/span><\/li>\n
    • Kim etkilenecek? Hedef kitlemiz kimler?<\/span><\/li>\n<\/ul>\n

      <\/span> \u00d6l\u00e7\u00fclebilir<\/span><\/h3>\n

      Bir hedefin AKILLI olabilmesi i\u00e7in \u00f6l\u00e7\u00fclebilir olmas\u0131 \u015fartt\u0131r. Bu \u015fekilde hedefin ilerleyi\u015fini takip edebilir ve hedefe ula\u015fma motivasyonunu art\u0131rabilirsiniz. Ayr\u0131ca hedefi \u00f6l\u00e7erek ona tam olarak ne zaman ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 da biliriz.<\/p>\n

      \u00d6l\u00e7\u00fclebilir hedefler a\u015fa\u011f\u0131daki sorulara yan\u0131t verir:<\/p>\n

        \n
      • Ne kadar?<\/span><\/li>\n
      • \u00d6l\u00e7mek i\u00e7in hangi veriler kullan\u0131lacak?<\/span><\/li>\n
      • Hedefe ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 nas\u0131l bilece\u011fiz?<\/span> <\/li>\n<\/ul>\n

        <\/span> M\u00fcmk\u00fcn<\/span><\/h3>\n

        Mant\u0131ksal olarak, bir hedefin ger\u00e7ek\u00e7i olmas\u0131 gerekir, dolay\u0131s\u0131yla ekip bu hedefe ula\u015f\u0131labilece\u011fini hissetmelidir. Aksi takdirde \u00e7al\u0131\u015fanlar\u0131n motivasyonlar\u0131 d\u00fc\u015fecek ve hedeflerine ula\u015fmak i\u00e7in fazla \u00e7al\u0131\u015fmayacaklard\u0131r.<\/p>\n

        Yani bir hedef, meydan okumaya yetecek kadar zor olmal\u0131 ama ayn\u0131 zamanda tak\u0131m\u0131n motivasyonunu d\u00fc\u015f\u00fcrecek kadar da zor olmamal\u0131d\u0131r.<\/p>\n

        A\u015fa\u011f\u0131daki sorular ula\u015f\u0131labilir bir hedef belirlemenize yard\u0131mc\u0131 olacakt\u0131r:<\/p>\n

          \n
        • Bu hedefe nas\u0131l ula\u015fabilirim?<\/span><\/li>\n
        • Hedefe ula\u015fmak i\u00e7in hangi kaynaklara ihtiyac\u0131m var?<\/span><\/li>\n
        • Finansal fakt\u00f6rler gibi di\u011fer k\u0131s\u0131tlamalar dikkate al\u0131nd\u0131\u011f\u0131nda hedef ne kadar ger\u00e7ek\u00e7i?<\/span><\/li>\n<\/ul>\n

          <\/span> \u0130lgili<\/span><\/h3>\n

          A\u00e7\u0131k\u00e7as\u0131, AKILLI hedeflerin i\u015fletme i\u00e7in \u00f6nemli olmas\u0131 gerekir; bu da bunlar\u0131n kurulu\u015fun misyonu ve de\u011ferleriyle uyumlu olmas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n

          Ayr\u0131ca, bir hedefin yaln\u0131zca \u015firketle de\u011fil ayn\u0131 zamanda ortaklar, topluluk, \u00e7al\u0131\u015fanlar vb. gibi ilgili t\u00fcm taraflarla da ilgili olmas\u0131 gerekir. Bu \u015fekilde, kat\u0131lan herkes hedefe ula\u015f\u0131lmas\u0131na katk\u0131da bulunacakt\u0131r.<\/p>\n

          Hedefin alakal\u0131 oldu\u011fundan emin olmak i\u00e7in kendinize sorabilece\u011finiz baz\u0131 sorular:<\/p>\n

            \n
          • Hedef, \u015firketin hedefine ula\u015fmas\u0131na katk\u0131da bulunacak m\u0131?<\/span><\/li>\n
          • Bu hedef \u00f6l\u00e7meye de\u011fer mi?<\/span><\/li>\n
          • Bu mevcut sosyo-ekonomik ortamda uygulanabilir mi?<\/span> <\/li>\n<\/ul>\n

            <\/span> Zaman a\u00e7\u0131s\u0131ndan s\u0131n\u0131rl\u0131<\/span><\/h3>\n

            AKILLI hedefler, ula\u015f\u0131labilecekleri bir zaman s\u0131n\u0131r\u0131yla belirlenmelidir. Bu sadece bir aciliyet hissi vermekle kalmaz, ayn\u0131 zamanda hedefe ba\u015far\u0131l\u0131 bir \u015fekilde ula\u015f\u0131l\u0131p ula\u015f\u0131lmad\u0131\u011f\u0131n\u0131n belirlenmesine de yard\u0131mc\u0131 olur.<\/p>\n

            De\u011fi\u015fiklik yapmak i\u00e7in yeterli zaman olmas\u0131 gerekti\u011fi i\u00e7in son teslim tarihinin \u00e7ok k\u0131sa olmamas\u0131 gerekti\u011fini, ancak ayn\u0131 zamanda ertelemeyi te\u015fvik edece\u011fi i\u00e7in \u00e7ok da uzak olmamas\u0131 gerekti\u011fini unutmay\u0131n.<\/p>\n

            Bir SMART hedefi i\u00e7in zaman s\u0131n\u0131r\u0131n\u0131 belirlerken kendinize a\u015fa\u011f\u0131daki sorular\u0131 sorabilirsiniz:<\/p>\n

              \n
            • Bu son tarih ger\u00e7ek\u00e7i mi?<\/span><\/li>\n
            • Daha yak\u0131n m\u0131 olmal\u0131y\u0131m? Daha uzakta m\u0131 olmal\u0131y\u0131z?<\/span><\/li>\n
            • Veriler ne zaman mevcut olacak?<\/span> <\/li>\n<\/ul>\n
              \"AKILLI<\/figure>\n

              <\/span> SMART Hedef \u00d6rnekleri<\/span><\/h2>\n

              Art\u0131k SMART hedefinin tan\u0131m\u0131n\u0131 ve SMART y\u00f6ntemi teorisini bildi\u011fimize g\u00f6re, kavram\u0131 \u00f6z\u00fcmsemeyi tamamlamak i\u00e7in SMART hedeflerinin birka\u00e7 \u00f6rne\u011fini<\/strong> g\u00f6rece\u011fiz. <\/p>\n

              <\/span> Web sitesi kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131r\u0131n<\/span><\/h3>\n

              AKILLI hedef:<\/strong> \u00c7evrimi\u00e7i olarak daha fazla m\u00fc\u015fteri kazanmak i\u00e7in bir haber b\u00fclteni olu\u015fturarak \u00f6n\u00fcm\u00fczdeki 5 ay i\u00e7inde \u015firketin web sitesindeki ortalama kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ayda 20.000’den 25.000’e \u00e7\u0131kar\u0131n.<\/em><\/p>\n

                \n
              • S: Ayl\u0131k ortalama kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131r\u0131n<\/span><\/li>\n
              • M: Ayda 20.000 ila 25.000 ortalama kullan\u0131c\u0131<\/span><\/li>\n
              • Kime: B\u00fclten olu\u015fturmak<\/span><\/li>\n
              • C: \u00c7evrimi\u00e7i olarak daha fazla m\u00fc\u015fteri kazanmak i\u00e7in<\/span><\/li>\n
              • T: \u00f6n\u00fcm\u00fczdeki 5 ay i\u00e7inde<\/span><\/li>\n<\/ul>\n

                <\/span> maraton ko\u015fmak<\/span><\/h3>\n

                AKILLI Hedef:<\/strong> \u00d6n\u00fcm\u00fczdeki 8 ay boyunca, her zamankinden daha iyi bir formda olma hedefiyle haftada 5 kez 1:30:00’dan az ko\u015farak bir maraton ko\u015fmaya haz\u0131rlan\u0131n.<\/em><\/p>\n

                  \n
                • S: Maraton ko\u015fmaya haz\u0131rlan\u0131n<\/span><\/li>\n
                • M: 1:30:00’dan daha az zaman ay\u0131r\u0131n<\/span><\/li>\n
                • Cevap: Haftada 5 kez ko\u015fuya \u00e7\u0131k\u0131n<\/span><\/li>\n
                • C: Her zamankinden daha fit olmak amac\u0131yla<\/span><\/li>\n
                • T: \u00f6n\u00fcm\u00fczdeki 8 ay i\u00e7in<\/span> <\/li>\n<\/ul>\n

                  <\/span> Faturaland\u0131rmay\u0131 art\u0131r\u0131n<\/span><\/h3>\n

                  AKILLI Hedef:<\/strong> Daha y\u00fcksek bir y\u0131ll\u0131k k\u00e2r elde etmek i\u00e7in \u015firketin web sitesini yay\u0131na alarak gelecek y\u0131l\u0131n y\u0131ll\u0131k gelirini ge\u00e7en y\u0131la g\u00f6re %10 art\u0131rmak.<\/em><\/p>\n

                    \n
                  • S: y\u0131ll\u0131k ciroyu art\u0131r\u0131n<\/span><\/li>\n
                  • M: Ge\u00e7en y\u0131la g\u00f6re %10<\/span><\/li>\n
                  • C: \u015eirketin web sitesini a\u00e7arak<\/span><\/li>\n
                  • C: Daha fazla y\u0131ll\u0131k kar elde etmek i\u00e7in<\/span><\/li>\n
                  • \u00c7: gelecek y\u0131l<\/span> <\/li>\n<\/ul>\n

                    <\/span> SMART hedeflerinin faydalar\u0131<\/span><\/h2>\n

                    A\u015fa\u011f\u0131da SMART y\u00f6ntemini hedeflere uygulaman\u0131n yararlar\u0131 verilmi\u015ftir.<\/p>\n

                    Avantaj\u0131:<\/u><\/strong><\/p>\n

                      \n
                    • A\u00e7\u0131kl\u0131k:<\/strong> AKILLI hedefler, neyi ba\u015farmak istedi\u011finizi a\u00e7\u0131k\u00e7a tan\u0131mlaman\u0131za yard\u0131mc\u0131 olur. Spesifik, \u00f6l\u00e7\u00fclebilir ve s\u0131n\u0131rl\u0131 bir s\u00fcreye sahip olmalar\u0131 sayesinde size net bir y\u00f6nlendirme sa\u011flar ve belirsizlikten ka\u00e7\u0131n\u0131r.<\/span><\/li>\n
                    • Odaklanma:<\/strong> Belirli hedefler belirleyerek ger\u00e7ekten \u00f6nemli olana odaklanman\u0131za ve dikkatinizin da\u011f\u0131lmas\u0131n\u0131 \u00f6nlemenize yard\u0131mc\u0131 olur. B\u00f6ylece \u00f6ncelikleri belirlemenize ve bunlar \u00fczerinde daha verimli \u00e7al\u0131\u015fman\u0131za olanak tan\u0131r.<\/span><\/li>\n
                    • \u00d6l\u00e7\u00fclebilir:<\/strong> AKILLI hedefler \u00f6l\u00e7\u00fclebilir, yani ilerlemenizi \u00f6l\u00e7ebilir ve ba\u015far\u0131n\u0131z\u0131 de\u011ferlendirebilirsiniz. Bu, ilerlemenizi izlemenize ve gerekirse ayarlamalar yapman\u0131za olanak tan\u0131r.<\/span><\/li>\n
                    • Hedef Motivasyonu:<\/strong> SMART hedef belirleme, ula\u015f\u0131labilir hedefler belirler, ba\u015far\u0131 duygusunu te\u015fvik eder ve sizi devam etmeye motive eder.<\/span><\/li>\n
                    • Son teslim tarihleri:<\/strong> Son teslim tarihlerini belirlemek, odaklanman\u0131za yard\u0131mc\u0131 olur ve aciliyet duygusu sa\u011flar. AKILLI hedefler, hedeflerinize ula\u015fmak i\u00e7in ger\u00e7ek\u00e7i son tarihler belirlemenize yard\u0131mc\u0131 olur ve somut eylemler ger\u00e7ekle\u015ftirmeniz i\u00e7in size ilham verir.<\/span><\/li>\n<\/ul>\n

                      Dezavantajlar\u0131:<\/u><\/strong><\/p>\n

                        \n
                      • A\u015f\u0131r\u0131 kat\u0131l\u0131k:<\/strong> SMART hedeflerinin yap\u0131s\u0131 baz\u0131 durumlarda \u00e7ok kat\u0131 olabilir. Bazen kendinizi belirli, \u00f6l\u00e7\u00fclebilir \u00f6\u011felerle s\u0131n\u0131rl\u0131 bulabilir ve bu metodolojinin d\u0131\u015f\u0131ndaki se\u00e7enekleri ke\u015ffetmenizi engelleyebilirsiniz.<\/span><\/li>\n
                      • Esneklik eksikli\u011fi:<\/strong> Bir kez SMART hedefi belirledikten sonra de\u011fi\u015fiklik yapmak veya beklenmedik ko\u015fullara uyum sa\u011flamak zor olabilir. Bu anlamda ko\u015fullar de\u011fi\u015firse kendinizi kapana k\u0131s\u0131lm\u0131\u015f hissedebilirsiniz ve hedeflerinizi ayarlaman\u0131z gerekir.<\/span><\/li>\n
                      • Sonu\u00e7lara a\u015f\u0131r\u0131 odaklanma:<\/strong> AKILLI hedefler \u00f6ncelikle nihai sonu\u00e7lara odaklan\u0131r ve bu s\u00fcre\u00e7te ger\u00e7ekle\u015fen s\u00fcreci ve \u00f6\u011frenmeyi ihmal edebilir. Dolay\u0131s\u0131yla sonu\u00e7 alma tak\u0131nt\u0131s\u0131, sonu\u00e7 hemen al\u0131nmazsa h\u00fcsrana yol a\u00e7abilir.<\/span><\/li>\n
                      • Sezgiyi g\u00f6z ard\u0131 eder:<\/strong> Bazen SMART hedefleri, sezgiyi ve yarat\u0131c\u0131l\u0131\u011f\u0131 bir kenara b\u0131rakarak mant\u0131\u011fa ve ayr\u0131nt\u0131l\u0131 planlamaya \u00e7ok fazla odaklan\u0131r. Bazen i\u00e7g\u00fcd\u00fclerinize g\u00fcvenmek \u015fa\u015f\u0131rt\u0131c\u0131 ve tatmin edici sonu\u00e7lara yol a\u00e7abilir.<\/span> <\/li>\n<\/ul>\n

                        <\/span> AKILLI hedefler ve DAHA AKILLI hedefler<\/span><\/h2>\n

                        AKILLI hedefler ve AKILLI hedefler, hedef belirlemede \u00e7ok benzer y\u00f6ntemlerdir; Asl\u0131nda AKILLI hedefler, AKILLI hedeflerin bir uzant\u0131s\u0131d\u0131r.<\/p>\n

                        SMARTER hedeflerine,<\/strong> SMART hedeflerine ili\u015fkin olarak iki ek k\u0131saltma eklenmi\u015ftir; De\u011ferlendirme i\u00e7in E ve \u0130nceleme i\u00e7in R. Bu nedenle, AKILLI hedefler k\u0131saltmas\u0131 Spesifik, \u00d6l\u00e7\u00fclebilir, Ula\u015f\u0131labilir, \u0130lgili, Zamana Ba\u011fl\u0131, De\u011ferlendirme ve \u0130nceleme anlam\u0131na gelir.<\/p>\n

                        B\u00f6ylece SMARTER y\u00f6ntemi, hedeflerin d\u00fczenli aral\u0131klarla de\u011ferlendirilmesi ve belirlenen hedeflerin yeterli olup olmad\u0131\u011f\u0131n\u0131n veya tam tersine ger\u00e7e\u011fe uyum sa\u011flamak i\u00e7in yeniden tan\u0131mlanmas\u0131 gerekip gerekmedi\u011finin incelenmesinden olu\u015fur.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Bu makalede SMART hedefinin ne oldu\u011fu ve ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klanmaktad\u0131r. Ek olarak, SMART hedeflerinin \u00e7e\u015fitli \u00f6rneklerinin yan\u0131 s\u0131ra SMART hedeflerinin avantaj ve dezavantajlar\u0131n\u0131 da g\u00f6rebileceksiniz. AKILLI hedefler nelerdir? SMART hedefleri k\u0131saltmas\u0131, Spesifik, \u00d6l\u00e7\u00fclebilir, Ula\u015f\u0131labilir, \u0130lgili ve Zamana Ba\u011fl\u0131 anlam\u0131na gelir. Bu nedenle AKILLI hedefler spesifik, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ilgili ve zamana ba\u011fl\u0131 hedeflerdir. \u00d6rne\u011fin, sosyal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","hentry","category-kalite-yonetimi"],"yoast_head":"\nAKILLI hedefler: ne olduklar\u0131, \u00f6zellikleri, \u00f6rnekleri ve faydalar\u0131<\/title>\n<meta name=\"description\" content=\"Burada SMART hedeflerinin ne oldu\u011funu, \u00f6zelliklerini, SMART hedef \u00f6rneklerini ve ayr\u0131ca SMART hedeflerinin avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 bulacaks\u0131n\u0131z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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